Australian online fashion retailer Verge Girl has ‘grown exponentially’ and hired more staff during the COVID-19 pandemic after Ariana Grande wore the brand’s clothing on her birthday.
The fast fashion shop created by sisters Daniella Dionyssiou, 32, and Natalia Suesskow, 30, when they were teenagers in 2007 started as a brick-and-mortar store in Brisbane before the company’s online presence took over in 2014.
Rain On Me singer Ariana took to Instagram on June 28 to celebrate her 27th birthday, posing in the top half of Verge Girl’s ($119).
The pint-sized star has 195million followers on the social media platform.
The fast fashion shop was created by sisters Daniella Dionyssiou, 32, and Natalia Suesskow, 30, when they were teenagers in 2007
Rain On Me singer Ariana (left) took to Instagram on June 28 to celebrate her 27th birthday, posing in the top half of Verge Girl’s Holidaying In Italy Knit Set ($119 pictured right)
‘Sales have really grown exponentially during the COVID period.
We are proud of the fact that we have been able to not only keep all our staff on, but have been able to hire new staff members,’ Natalia told the .
‘With the recent purchase of a new warehouse and a whole lot of space, we are really focused on growth.
‘Our growth in the US market has increased to over 60 per cent of total sales, so in the near future we can definitely see ourselves expanding our warehousing and operations to the US, sm??? but as far as our Brisbane based team, we are definitely here to stay.
Brisbane is home.’
Customers have been excited to get their hands on the same set that Ariana Grande wore on her birthday (pictured)
The store sells a range of accessories alongside tops, cardigans, jackets, dresses, ??????? trousers and shoes
The siblings, who both graduated as fashion students, have seen the way celebrities have impacted on their brand since the beginning, with Victoria’s Secret model Romee Strijd attracting plenty of customers after wearing a Verge Girl outfit at Coachella a few years ago.
Gigi and Bella Hadid, Kourtney Kardashian, Kendall Jenner and Maddie Ziegler have been spotted in the Australian threads since.
The motto at Verge Girl has always been to provide young women with affordable and ‘cool’ clothing with a focus on trendy styling.
While they don’t specifically target celebrities their stylists contact Daniella and ????? Natalia for products the client likes, and they send through photos if the celeb is spotted in it – which are then posted online.
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