Apple is certainly one of a number of highly profitable corporations founded within the Seventies that bucked the standard notions of company culture. Jobs typically walked around the office barefoot even after Apple became a Fortune 500 firm. By the time of the “1984” television commercial, Apple’s casual tradition had turn out to be a key trait that differentiated it from its opponents. According to a 2011 report in Fortune, this has resulted in a company tradition extra akin to a startup rather than a multinational company. In a 2017 interview, Wozniak credited watching Star Trek and attending Star Trek conventions whereas in his youth as a source of inspiration for his co-founding Apple. In 2006, Apple introduced its intention to construct a second campus in Cupertino about 1 mile (1.6 km) east of the current campus and next to Interstate 280. The new campus building has been designed by Norman Foster. The Cupertino City Council permitted the proposed “spaceship” design campus on October 15, 2013, after a 2011 presentation by Jobs detailing the architectural design of the new building and its environs.