J: The actual the 3000 books I have in my library along with the many self help, spiritual books I’ve read, I have learned essentially the most from a book called “The Magic of Believing” by Claude Bristol . marketing-wise, the book that changed my life was “The Robert Collier Letter Book” by Robert Collier. Getting book has legendary status among editors. That book changed daily life. I was an OK copywriter before in which it. I was a hypnotic copywriter in that case ,.