Draft the summary using the most important keyword that you have chosen in step 1. You will need to keep the summary short (less than 150 characters) and include different keywords from the ones that you chose to put in your title. Your summary will be used as a description directly under the title on SERPs (search engine results pages) and using different keywords maximizes the exposure for your selected keywords.

SEO news One of the biggest no-nos in SEO and Google News ranking is posting duplicate content. For best results, don’t even quote other sources but post only completely original material.

The second point is that the title of your site need not be stated on every web page. My web page titles are those of the page, not the site. The graphics are the same, but the title is the keyword that they page is optimized for. Why do otherwise? Yet 99.99% do (just a guess!). Then fourth of my SEO tips is related to the headings on each page. The main title of the page should be in H1 tags, and the heading in H2 tags. You don’t need any more, but any subheadings can go into H3 tags, but should contain text that could be construed as minor keywords.

Don’t forget to update content often. Search engine spiders return to your site whenever you post new content. This improves your visibility. Taking the time to create a content plan for your site will help you keep track of what kind of content you need and when you need it.

All right, you’ve been patient. Here are the essentials of what you need to know about WHAT Search Engine Optimization is all about and then I’ll get to the “HOW TO’s” in just a minute. Let’s walk before sprinting into uncharted territory.

You might be wondering, how do you do your page titles? Obviously you’ve got the keyword. Are there any other SEO strategies that you do to get the most out of that page title?

People spend more and more time in social media sites like Twitter and Facebook. Information can be shared by clicking a simple button. It is the technological revolution of our time. This is why you have to make sure that you have social sharing options on your site. Social sharing should be a part of your site’s marketing strategy as the social network connects you to a much wider audience.