Whether you run several successful businesses or are just taking your first steps into the business world, where you choose to open up shop can greatly determine just how well you’ll do. It’s this reason alone that a site search analysis would seem like the best decision you could make, but as it turns out, this amazing tool doesn’t get used as often as it should.

It also doesn’t help that many of the firms that claim to have the best analytical tools around don’t actually deliver any groundbreaking information to justify the use of a site search analysis. But think about it for a second. You could actually have in your hands a breakdown of a plethora of data points all aligned to show you what can help you choose the right place to open up a new business or new location to a burgeoning business venture. It sounds like the opportunity of a lifetime, and for those who hit it out of the park with the analysis firm they hire, it’s a win-win all around.

But this might be your first rodeo, and with any inexperience, there’s trepidation. What if I hire a site search analysis firm and ??????? get stuck with a dud? What questions do I ask when seeking out these firms? What do I look for from a great firm? As the head honcho of your company, you’re in the position to make some pretty big calls, but the long-term effects of these decisions can be costly & nearly impossible to undo.

If this sounds like you, here is a list to help guide you as to what you should be looking for in a solid site search analysis firm:

Considering the Good & Bad — In order to know how best to find a great site for your next retail adventure, you need to know what your previous work has, ???????? or hasnt’, accomplished. This means creating data based on successes & failures.

Able to Create A Reusable Model — A great firm will be able to provide a reusable model that can be used multiple times as you decide to consider future sites for expansion.

Provide Clear, Concise Data — Information does no one any good if you can’t understand it or have to sift through it to make sense of it all.

Provide Summary Data That Has Answers — A firm should be able to provide a site search analysis report that gives you info on demographics that are of consequence, a physical breakdown of the area, and even give you a numerical score to show how profitable a potential site may be.

Compare/Contrast Data — You should also consider how your business may stack up against others in the area. How well are they doing? What do they bring to the table? How long have they been in business?

Use Reliable Market Data — If the firm you hire is using sketchy data or data that’s outdated & not attributable to reliable sources, then your analysis will be on shaky ground.

Not Forgetting the Human Element — Any firm that claims to give you all the info you’ll ever need without including your own input is one to be weary of. The “final mile” considerations are based on what you personally make note of from on-site visits to prospective retails sites.

A site search analysis can do wonders for your business when done well. As with most things, however, ??????? you need to do your homework & find a firm that offers exactly what you’re looking for and has a track record of delivering the goods. The firm you choose needs to be dependable, reputable, and most of all, understand that they are both working with, and for, you.

Why leave your retail site selection to chance? Contact OpenDoorData for industry-leading insights on site search in Austin, TX today.