Invest wisely in your marketing. A number of the principles of investing money connect with marketing. Don’t put complete eggs in a basket. Your message must reach your prospect along several areas. That conveys more credibleness. For example; you might advertise in the magazine, sponsor a community event, mail news releases and offer extras of your website. Ignore the portfolio must be diversified, so should your marketing. Warren Buffet’s long-term strategy to ‘make smart investments and hold’ can put on to your marketing. Create a long term marketing resolve for yourself. Don’t give up. Be consistent and hardworking. That is smart investing and smart marketing.